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Also known as: white-labelled service, rebranded service
An arrangement where a backbone supplies servers, provisioning, and billing hooks while a partner sells the service under an unrelated brand. The customer sees one company; the articles come from someone else's spool. White labeling explains why retail brands appear and disappear quickly and why several storefronts can show identical retention figures, prices, and outage windows.
Browse all terms in Providers & Accounts, or see the full Usenet glossary.